Zere, we’re going to take a look at the basics you need to know when it comes to search engine optimization, a discipline everyone in your organization should at least know, if not have a decent technical understanding.
One of our most popular articles of all time is an article called SEO Basics: 8 Essentials to Optimizing Your Site. It still does the job for us in terms of traffic, but it was first released in April 2013, so you can think of this as its extended and long overdue update.
What is SEO?
Quite simply, SEO is the umbrella term for all the methods that you can use to ensure the visibility of your website and its content on Search Engine Results Pages (SERPs).
The methods vary from technical practices that you can implement behind the scenes of your website (we tend to call this “on-page SEO”) to all of the “off-page” promotional approaches that you can use to increase visibility. of your site (link -construction, marketing on social networks).
For the purposes of this article, when we talk about visibility, we mean how well the SERP shows up on your website for certain search terms in “organic” results. Organic results refer to those that appear naturally on the page, rather than in paid sections …Paid search is also a big part of search engine marketing. You can read more about this in our recent beginner’s guide to paid search and PPC.
Why do you need SEO?
Building a solid site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience using your site and encourage repeat visits. It should be noted that Google is paying more and more attention to user experience.
When it comes to the volume of search engine traffic to your website, the percentage is substantial and perhaps the clearest indicator of how important SEO is.
In 2014, Conductor suggested that 64% of all web traffic came from organic search, compared to 2% from social media, 6% from paid search, 12% direct, and 15% from other referral sources.
This matches our own data, with around 70-75% of SEW traffic coming from organic.
What are search engines NOT looking for?
- There are many ‘black hat’ practices that can reduce the weight of a Google penalty on your site, so it’s best to avoid doing the following, even if it looks like an easy and brilliant victory at the time.
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Want to know the one thing every successful digital marketer does first to make sure they’re getting the most bang for their buck? It’s simple: set goals. This is an absolutely essential practice for any digital marketer who knows how to run their campaigns productively and profitably. With a few. With a few simple tips, you can do the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer should take to ensure they’re on track to meet all of their marketing goals. Prepare to generate income!
Remember: Even if the channel you’re considering is all the rage right now, it might not match your brand. Always make informed decisions that directly affect your business. Otherwise, your message will not reach its target audience and you will have wasted time, effort and money.
Know Your Digital Goals
The first step is to clearly identify the goals you want to achieve. Be precise. Do you want to increase your brand awareness? Are you passionate about foreclosing leads? Do you want to build a strong network of influencers who can help you get discovered? How about pushing engagement on social media?
A useful tool for fine-tuning your goals to make sure they’re viable is the SMART mnemonic. Being specific is important to understand exactly what you are working towards and to help you break down the process of reaching your goals. This is exactly what this mnemonic helps you achieve.
- Is the channel reaching my target audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express the message wanted by my brand?
- Are the channels I’m considering working together to get my point across?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step in planning your digital marketing budget. Always keep your end goals in view when organizing anything for your business. When deciding on the next steps for your business, ask yourself how they will help you achieve the goals you set in step 1. This will ensure that you stay on track and save you from spending your budget on anything that won’t help you achieve.
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As your budget grows and evolves, continue to refer to your SMART goals. Stay focused and remember your goals - they will always tell you what your next step will be!
web Development For starters, we no longer need refrigerator-sized computers to create basic web pages. In fact, thanks to the power of cloud computing (and a host of large SaaS companies), we often don’t even need a powerful computer at all. From the most basic web browser, you can do everything from editing Jquery to streaming the latest video games. But as the digital world evolves, so does the role of a web developer. Modern web developers are men and women of all trades who are expected to know their way around UI design, prototyping, wireframing, SEO, and more. It means it’s a lot of work. It also means you need the right tools in your digital toolbox. That’s why, in this article, we’ve picked out the best Web X development tools to help you build the perfect tech stack for 2021.
What to consider when choosing web development tools
Whether you are starting a website from scratch or developing a simple web application, there is little to keep in mind. The most important thing is something that applies to any tool: choose the right option for your specific needs.
“What works for one project may not work for the next. As a web developer, you constantly have to look for new tools and new ways of doing things. Sure, we all have our favorites, but the rule of thumb is , your tech stack should never stagnate. "
Dean McPherson, Web Developer and Co-Founder of Paperform There is another general principle to keep in mind. Technology should simplify your workflow, not complicate it. We know how easy it is to get bogged down in tacky details, but when in doubt ask yourself: Does this tool actually make my job easier?
Here are some things to think about beyond these broader considerations:
- Functionality: simply, what is each tool used for?
- Does it have a single lens and can it be replaced with a more feature-rich option?
- Ease of Use: Make sure the tools you control balance full functionality and are actually usable. Scalability: At least some of the tools you use should be scalable for small and large projects. Portability: It might not be a game-changer in the age of remote working, but web developers often travel between clients, office, home, and local coffee shop. Personalization: Whether it’s a theme on Google Chrome or an add-on for your development environment, we all love to make the tools feel unique to us. Security: The security of users, your employer, and the sites or applications you work on should always be ensured. Cost: If you work for a fancy startup with money to spend, this might not be a problem, but most people will have to fork out for their own web development tools. Make sure you get what you pay for.
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As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!